Our Team
Jo Vertigan
The founder of Obidos Consulting. Jo is a digital strategist with a focus on innovation and emerging technology. He has in-depth experience of ideation and creative problem solving techniques which he uses for change management and new product development.
Jeremy Swinfen Green
An experienced digital analyst, researcher and writer. Skilled at explaining the impact of technology to non-specialists, Jeremy focusses on digital and technology governance and on how people interact with digital and emerging technologies.
Mich Gadhvi
A specialist in partnership development and senior stakeholder management, with considerable experience in the Entertainment (Music|TV&Film|Gaming), Media and Tech industries. Mich focusses on internal and external process transformation and digital communication.
Aparna Ashok
A technology anthropologist and service designer. Aparna specialises in ethical technology development, especially in emerging areas such as artificial intelligence. She is a member of the Advisory Group of Welcome Trust’s Data Labs.
Mike Wright
Mike has over 25 years’ experience in all aspects of programme delivery, bid management and pursuit / capture activities in the defence and security markets. His main focus is innovation, proposition development and programme structuring.
Kit Harding
An integral part of the team, ensuring the smooth running of the business behind the scenes. Kit keeps the company’s platforms and policies up to date and supports Jo in the day to day administration of the business. She is the Company Secretary.
What people say about our consultants
“Jo brought a different breed of strategy consulting to the team. In contrast to traditional process-led strategy, Jo is an ideas man, pulling strands together to create opportunities. Extremely good at building networks, connections and stimulating ideas and change in environments where operational fatigue often sets in.”
Andy Robertson (Director, BAE Systems Applied Intelligence)
“Jeremy is, in my opinion, the Guru of the digital media space. He has an enormous amount of experience, but he also breaks-down his approach so it's easy to understand and really cuts-through all the jargon and buzz-words.”
Simon Gellibrand (Customer partner, Performics Australia)
“Mich is brilliant at aligning strategies and initiatives between complementary businesses, finding opportunities that are both inspiring and commercial. The best networker I have ever had the privilege to work with, where you know the end result will mean success for all concerned.”
Roy Dickens (Sony UK & Ireland Consumer Electronics)
“Jeremy is an amazingly talented individual with a wealth of knowledge that creates commercially resonating solutions for clients. Articulate and an exceptional writer delivering compelling presentations and white papers. A wonderfully stimulating individual who can inspire both teams and clients alike.”
Chris Searson (Founder, Citizens Associates)
“Aparna is skilled at processing information incredibly quickly, which allows her to guide her clients to identify both the opportunities and major challenges they might face. A creative thinker and supportive team player who constantly questions how we can achieve better results.”
Zoe Schlag (Managing Director, Techstars)
"It is always a pleasure to work with Mich. His network, enthusiasm and depth of knowledge will ensure any project you are working on with him will bring success for all. His attention to detail and desire to create & add value gives you confidence that your brand is in the best hands."
Scott Anderson (Director Logitech)
“Jo is a star. At England 2018 he demonstrated an ability to rapidly adapt to a new sector. Jo is self-directed and has a broad set of digital skills. He proved time and again he can be given a strategic problem, and he will devise and implement a rounded and commercial solution, while keeping multiple stakeholders involved and happy.”
David Magliano OBE (General Manager, Warner Bros)
Our founder, Jo Vertigan, started in the digital space in 2001 when he was handed a business card from his boss at Sony who said “Find us a way to trade with this company, it’s an internet book seller called Amazon”. And so his digital journey began. Obidos is also a town in Brazil, a place where the Amazon river is at its narrowest and swiftest and for the geeks it was also the name of Amazon.com’s original page rendering engine.
The name, which conjured up early e-commerce as well as speed and impact, seemed appropriate to Jo as he started up the consultancy back in 2009. We think it is still appropriate. The challenge of digital has always been handling the relationship between the platform and the consumer.
That speedy and turbulent place at the mouth of the Amazon still represents the digital space where it’s the metaphorical bridge between the platform and the customer that will always signal success.