Obidos Consulting was set up by Jo Vertigan in March 2009. Having spent over 15 years working for a number of blue chip companies, initially developing new sales channels and focussing on ecommerce and digital business models, Jo decided there was an opportunity to do things differently. Working in a faster and more agile way Jo and the team use a wide range of digital disciplines to rapidly innovate and deliver on both a strategic and tactical level.
Obidos Consulting prides itself on a wide range of clients from small start-ups through to global engagement campaigns in each case creating a bespoke digital solution that significantly moves the business forward.
Based on our experience we provide a straightforward approach to help you improve your digital capabilities and benefit from the opportunities out there. It isn’t about glossy PowerPoint presentations but practical strategic and tactical steps that deliver results.
We have the skills and capability to define and deliver your digital transformation program. Addressing challenges such as senior and junior stakeholder engagement, waterfall IT approaches, changing market dynamics and the impact of new technology.
Our view of digital transformation is anchored in the experience of having spent fifteen years working across a wide range of businesses from a global electronics business to major sporting brands and bootstrap startups. Typically we focus on areas such as management information, customer touch points, governance, innovation culture, skills enhancement and revenue/cost impact. This is not large PowerPoint demo but real, substantive and measurable change at speed.
As the focus and opportunity grows within the sector we can work with you to define the best approach, this is not about selling you an app or just creating a cut down version of your website but really understanding how your target market interacts within the mobile space. It could be text messaging, working on Blackberry Messenger concepts or Augmented reality solutions in every case we can work with you to define the best route for your business in this crowded marketplace.
In essence giving your customer the ability to interact with your brand in which ever space you and they feel comfortable in. Joining the customer experience together sounds grandiose but we can layout the steps from initially understanding your customers current activity to a fully tailored engagement plan.
Starting from the basis every community is different but using a small number of preeminent platforms Obidos will work with you to define and deliver a new approach to this key sector. It could be a matter of developing social media guidelines, looking at existing activity on Facebook, YouTube, Twitter or blogs or building a wide range of assets to support these channels. In every case and having had the experience of building assets such as a Facebook group from 0 to 340k on a very small budget we can develop a bespoke social media approach for your brand or organisation.
At Obidos we can develop and implement a new digital approach starting with some initial ideas or a completely blank canvas. Our approach is strategic with real world actionable insight not one based on the traditional consultancy model. We judge our success on measurable robust number such as traffic, dwell time, net sales, gross margin, fans and followers – not on how good the PowerPoint looked.
In essence brand reputation requires tracking the conversations relating to your brands or your competitors. We aim to give you the insight to decide what challenges need to be addressed. After all there is no point in spending substantially above the line if the customers’ experience of your product is so poor that they are documenting their concerns in forums, blogs and other media daily. We can immediately deploy social media monitoring tools on your behalf, analyse the results and recommend how to develop your engagement with consumers.
Your challenge is you need to take a product or proposition to market quickly. Obidos has the skill and capability to deliver the plan on time and on budget. Having launched many new product sand propositions over the past decade we understand the challenges and opportunities of going to market in weeks – not months. At England 2018 we delivered a global digital strategy within 6 weeks of the initial brief. This project successfully stood the scrutiny of 42 international media organisations on day one and by the end of the campaign we had 2.4m supporters from over 180 countries including 340k on Facebook alone.
You want to a new website, social media or mobile approach but the breadth of options can be challenging. Obidos will help you articulate your digital business requirements and then working in partnership with you, develop the brief. In order to get the most effective result for your business we can either work with your incumbent supplier or, where appropriate, bring new and very capable agencies to the process. In addition we can guide your business through pitch processes and above all ensure your business not only has the right technical partner but also one that shares your future vision.
Digital projects often have many challenges, examples include new disruptive platforms being launched mid way through the project or scope creep as multiple stakeholders chip in with differing views. As a client it’s your call, but we can manage the process making sure that you can concentrate on the broader challenges whilst we deliver the agreed project on time and on budget.
I thrive on solving major digital challenges quickly whether they are commercial or campaign focussed. Expertise in utilising digital channels to drive sales, engender support for product or global public engagement within b2c and b2b environments. Over a decade of digital experience broad ranging experience of digital marketing disciplines, and creating/developing strategic commercial partnerships. Devised and delivered best in class, highly profitable sales/marketing campaigns within complex multichannel environments. At Sony I created new business propositions with Amazon, Lovefilm, Photobox and Sky. Latterly I led Sony’s Direct Ecommerce and Telesales business unit, which was the largest direct sales operation in Europe.
Bootstrapping Strategic Network Analysis Platform
Worked with Street View team to test venue navigation concept
Ongoing advice to board and pitch support
Advised on a mobile product proposition for UK launch
Worked with Bing team to map key venues
Led ecomerce direct sales operation for UK and Ireland
Structured the commercial relationship with Sony
Drove a digital transformation project as interim UK lead
Head of Digital, built a 2.5m strong global audience in 186 countries
Devised and created the platform for Sony Centre’s to book HD services
Negotiated first global deal between Sony and Amazon
Supported founder and investor in development of business
Supported management team and VC’s in product development.
Pro bono advice on funding,partnerships and UX
Digital bandwidth/pich support for MD (consumer)and UK team
Structured a Sony and Photobox partnership